Pitch Reflection

Pitch Reflection 

Are there any areas of the presentation you would like to give any more detail on? (Creativity, practicality, technicality, music video theory)

The areas I would like to give more detail on, would be the  the conventions of my video as I think that I spoke very briefly about the use of the conventions like narrative and could have spoken about how I would use the conventions and why I chose them. Another area I would like to add more detail on would be the analysis of song as I did not really talk much about the lyrics so the audience may not have really understood the song as well as they could have, I would also go more into detail about the star persona as I did not really give that much information as to what the two artists would be wearing whether it be similar or different. Another area would be the target audience as that was also very brief so I could have explained it more and could change some of the information, I would also add detail to my idea as I think I could have spoken more about my idea.      

     

What did you audience identify as the strengths of your music video idea? (Creativity, practicality, technicality, music video theory)

The audience identified my strengths as having a good idea for the video it, which leads onto my choice of conventions like close - ups as I will make sure that you see the emotions that the artists and the main girl is showing due to the breakup/loss of a loved one. I also said I would use performance as I feel that the chorus should be performed to get the message he is trying to tell the girl across. Another strength would be that the clothing and locations I chose would suit the idea and the music of the song, the audience also agreed that the people I cast in my music video would suit the song and would fit perfectly to the role.

 

What did your audience identify as areas for improvement? (Creativity, practicality, technicality, music video theory)

The audience identified my weaknesses as I was not very clear when I spoke about how I would use my budget because they were not sure whether the people I had cast in my music video would need to use the bus or train to get to my house, so I would need to be clearer. Another weakness would be that I did not have many locations that I would use, so I would go back and look to see where I could film elsewhere to make the video seem more interesting. The age of my target audience was said to be to wide so I shall change that to a slightly less wide audience so that it fits to only a certain amount of people, another weakness would be that I should have checked the costs for the clothing I may need to buy as there is a possibility of me having to buy the clothes so I would need to know where I could get the clothes cheapest to stick the budget. 

What changes will you make to your music video concept based on the feedback you received? (Creativity, practicality, technicality, music video theory)

The changes I will make to my music video concept based on the feedback I received would be  to see if I can use any other locations in my video to make it interesting and so it fits the song, I would also change the star persona slightly as I think there could be things added like maybe a hat or different types of jewellery to fit the genre better. I will also double check with my cast to make sure they have the clothing I want before I go out and buy any as I will need to know how much money to spend on the clothing, I will also change the look of the video as I may not need to use a track unless I do a shot of her walking alone looking upset, I will also use mid shots so we can see their body language.

Music video pitch feedback

Music video pitch presentation

Music video pitch

Open publication - Free publishing - More idea 1

Creating my artist's identity

Artist's identity

Artist's name: The Nites, which consists of Anthony Goldsbrough who is the lead vocalists and Michael Gazzard who plays the guitar and sings.

Photo of the Artist:

Artist's record label: Unsigned

Basic facts:
Age: 24 -25
Gender: Male
Location: South London
Ethnicity: White
Brief History: Lead singer Anthony loved music from a very young age and his growing admiration for rock geniuses like Bon Jovi, Queen and the Beatles had encouraged him to write and perform his own music. Once he was given a guitar for his birthday by his dad and as time went his vocal abilities developed, at 15 his close friend, his uncle, died leaving him devastated and trying to drink away the pain but found his way through his music. Whereas Michael was already talented in academic and sports especially football, also held a passion for music at a very young age, and following the terrible loss of his father when he was 14 lead him to build a passion for music and pursue his dream of mastering the guitar.

Samples of clothing you would like them to wear:

   

The samples of clothing I would like them to wear would be black jeans with either a T - Shirt with a big slogan on it like a lyric form their song so we can easily identify them but it will also promote them as the audience are more likely to want to purchase something similar, or shirt rolled up to the elbow with giving them the smart but casual look, but it could also be worn with a waistcoat if they really want to look smart. Another piece of clothing would be a leather jacket as they have become trendy and everyone seems to be wearing them not just people who listen to punk music,  another piece of clothing would be converse as they are very casual, but it also helps the audience to identify the artist as they will automatically think of them if someone said who is that band that wears converse and has a lyric on their T-shirt. Big belt buckles would also be a part of their clothing as many other bands wear them for example Adam Levine from Maroon 5 who tucks in the front of his T - Shirt but leaves the rest out. Wrists bands  sunglasses, a hat and maybe an earring would be used in the clothing for the artist as many bands wear those accessories are usually seen worn by bands so the audience can relate to them better.

Samples of typography you would use for their logo:

The typography I would use would be bold, colourful, sharp and pointy edges, dark outline and symbols instead of actual letters. By using a bold font in my typography this would make it stand out and become more noticeable compared to standard font. Making the font colourful will help the audience take more of an interest in the appearance of the words. Sharp and pointy edges give the typography pop like attitude which will attract teenagers to the artist. A dark outline of the colourful bold letters enhances the individual letters to bring out the individuality of my artist and using symbols in the place of letters will create a fun side to the serious typography

Samples of mise-en-scene you would use in their video:

 

 

 

Having a guitar, microphone, amplifier, drums and stage in the mise-en-scene is a typical layout for music artists, this is then recognised by the audience which will help them to relate this to a pop rock music scene, which will will add a recongnisable attribute to the video, giving this typically old fashion 'rock' sense to it. The idea of using a bedroom and a street in the video will give a 'pop' twist as these are typically seen in most pop music videos it also helps to narrate the lyrics into the video.

Samples of colours you would use in your artist's identity:

The colours I would use in my artist's identity would be black to enhance and define my artists personality. This will outline my artists personality in the 'rock ' side of pop because rock music is associated with  black such as some of the clothes and make-up worn by different artists in this genre. I will use red as a contrast to the black as black and red work well when presented next to each other as the red highlights the black and creates a less dense look. I would use blue, green and purple within my artists look to brighten up the look which will bring out the 'pop' side of the pop rock. 

Samples of imagery which their song evokes in your mind:

The images that the song evokes are one of love, friendship and hope as he is a very good friend to stand by her in her time of need and is willing to let her take out all her emotions on him which also shows love as not all friends would be able to stand by and watch their friend fall, there is also hope as the lyrics say that it will get better she just has to have hope and faith in herself.  However the song also evokes images of heartbreak or the loss of a loved one as it must have been a horrible experience for her to be utterly crushed, which leads to the next image which is time as she will need a lot of time to heal from all the wounds created, another image would be of solidity as they have a strong relationship.

A photo of the person you would have play your actor in you actor in your video:

 

Email to artist

99 Dollar Music Videos

What is 99dollarmusicvideos.com?

99 dollar music videos is YouTube channel that showcases music videos from today's best independent bands and up-and-coming filmmakers, all made with a budget of $99. It allows them to be as creative as they wish and use any props without someone controlling him. Their official site however is longer around but they do have a YouTube channel showing all the videos made and how some where made.

What is their ethos?

The ethos of the 99dollarmusicvideos is that they make sure that the videos that they make are $99 as they have to prove that videos can be made for that amount of money, another would be for the artist to show their full potential and creativity to see if they are successful. 

What types, labels and genres of music appear on their website?

The genres that appear on the website are rock, soul, indie and couple of hip-hop songs. All the artists are independent and are with the help of the website promoting themselves to get known , the channel also allows people all over the world to produce videos and use the website to promote themselves by bringing in new genres.

How does 99dollarmusicvideos.com encourage audience participation?

99dollarmusicvideos encourages audience participation as they are allowing up coming artists/bands to promote their videos on there but also that if you have a good and unique idea for a music video then you should grab a camera and start making one of your own. A good example of this would be Frances - Cold Water as you do not usually see this effect used and it makes the video more intriguing for the audience and hopefully inspire them to make videos similar to this.

Is it possible to make a professional quality music video for $99?

I think that it is possible for you to make a music video that looks professional especially if they have the creativity and passion to make it. An example of this would be Scott Burns - The frequency which is partially recorded in a studio giving it that professional/artistic feel to the song, the video also has a lot of movement so the pace of the song keeps in tact and keeps the video exciting

Analysing my song

The Nites – Whatever gets you through

Here are the lyrics to the song:

You say to me,

 that everything is ok now,

 but it is not,

 you try so hard to put on that brave smile that you ain't got.

 I don’t care how, long it takes baby

 I’ll be by your side 

Whatever gets you through?

 I’ll give you space

 Whatever you got to do to find your way 

Baby you can cry you

can fall you can break through it all

I’ll be there for you to do 

Whatever gets you through?

Whatever gets you through?

I know it hurts

But I can’t pretend to make it be alright

Someday somehow 

You gonna make it to the other side 

Cause no matter what it takes I will 

I’ll be what you need

Whatever gets you through

 I’ll give you space

 Whatever you got to do to find your way 

Baby you can cry you

can fall you can break through it all

I’ll be there for you to do 

Whatever gets you

I will listen, be your shadow

I will run to you,
 I’ll never leave you behind

I will hold you close, I’ll let you go

I’ll give you time, I’ll give you time 

I’ll give you time

Nah na na nah na na 

Baby you can cry you

can fall you can break through it all

I’ll be there for you to do

Whatever gets you through?

 I’ll give you space

 Whatever you got to do to find your way 

Baby you can cry you

can fall you can break through it all

I’ll be there for you to do 

Whatever gets you through?

Section 1: Target Audience (AGILE)

Age:
The age range of this song would be between the ages of 16 – 35 as this song is about relationships and commitment, even though teenagers reckon they know all about relationships and how they should be and how they should act but they can be very reckless and not very committed. Whereas adults are more experienced in relationships, would not be reckless and have a better understanding of how the relationship should be like and what they should not do.

Gender: 
The song is aimed at both of the genders as it could be read in two different ways, the male audience may see it as inspiration and advice as to what they should do in a relationship for it to end well. Whereas a female may see it as an influential song as it shows them that they can have a good relationship and that there is always someone out there.

Interests:
The genre of this song is pop/rock which means that the audience of this song would prefer the genres of pop and rock best, another interest would be people who are interested in rock are more likely to get leather jackets, tattoos and listen loud music whereas pop is more likely to make you want to get up and dance. The music of the song is upbeat but it is also is very loud and empowering.

Location:
The location of the audience would be in London, United Kingdom as the band originate from there, so this allows the audience to feel a slight connection to the artist and it also helps them to get more known as people will automatically feel as though they can not only relate to the artist but the lyrics as well. The audience may also be in other areas of the United Kingdom as their audience will tell friends who will tell others eventually getting them known worldwide.

Ethnicity:
The ethnicity of the audience is white as they can relate to the band better than people of different ethnicities as they will feel a connection to them, however they may have other ethnicities who like their music as they may enjoy that certain genre so the ethnicity could be mixed, it could also be based by the area as the certain community may be mixed.

Section 2: lyrics

The lyrics of the song represent a love song you can see this when it says "I don't care how long it takes baby i'll be by your side", this suggests that the relationship is strong but the girl is going through some problems and the boy is telling her that no matter what happens he will stand by her through thick and thin. The song also starts of "You say to me, that everything is ok now, but it is not", this connotes that something bad has happened but they are acting as though nothing is happening, the lyrics then go on to say " you try so hard to put on that brave smile that you ain't got." This suggests that he knows that she is hiding things from him but she is not doing a very good job of it as she can not hide her emotions from him but she does not feel as though she can tell him about it.

The beginning of the chorus starts off with "Whatever gets you through, I'll give you space", this shows the audience that he will be there for her if she needs him but when she needs some time alone he will give her the space she needs to get through the troubles she is facing. The chorus the goes on to say "Baby you can cry, you can fall, you can break through it all", this shows the audience that she can use him as a shoulder to cry on, but he will always be there to catch her when she falls and that she has the strength to get through anything that tries to break her down. The chorus ends with "I’ll be there for you to do, Whatever gets you through?", the ending of the chorus shows that he will stand by her no matter what happens and that whatever she needs to do, she can with him by her side.

The song carries on with "I know it hurts, but I can't pretend to make it be alright", this implies that she has gotten out of a bad relationship and he is the best friend she has gone to for support and reassurance that she needs to get her back on her feet. It goes on by saying "Someday somehow, you gonna make it to the other side", this implies that she had gone down a bad route and it has ended with her being in a bad place so she needs to find her way back to them. The verse ends with "Cause no matter what it takes I will , I’ll be what you need", this shows us that he will help her find her way back and that he will do everything in his power to help her. These lyrics empower the audience to be better to their friends/ loved ones.

In the third verse it begins with "I will listen, be your shadow", this shows us that no matter the problem he will be there to listen to her and protect/ shelter her from the hurt she has felt in the past. The verse then goes on to say "I will run to you", this part of the lyrics shows us that if she ever needs him he will be there for her as soon as she needs him to be. The lyrics carry on with "I'll never leave you behind", this lyric shows us that as he moves on with his life he will take her along with him so she will never be alone and feel as though she is not wanted by anyone, this point is further proved when he says "I will hold you close", showing that she will always be apart of his life and that she is safe and protected in his arms.

Section 3: Music
The music contains a guitar and piano these instruments make the song seem more acoustic and realistic giving it an authentic feel to the song. The music is very simple creating a sad and emotional effect that makes you feel emotionally empowered but the music is also makes you feel stronger and that you can do anything with the help of friends.

Section 4: Tempo
The tempo of the song changes as the song as it goes along, for example at the beginning it is slow paced but it gradually picks up to a slightly faster pace, but when it goes to the next verse it slows back down again. This shows that when its a verse they want it to be slow so the audience can get a good feel of the song and it stays at this pace for most of the song so that you know that it is an emotional song and that it has meaning to it. Then for the chorus it picks up slightly to get the message across to the audience 

Section 5: How would you visually communicate this song in a video (illustrate/amplify/contradict by?)
I would visually communicate this by having one person playing the piano and the other playing the guitar for the choruses but during the verses I would have clips of them helping a friend in need but also that friend in a bad relationship to illustrate the lyrics in the video to help the audience to get a better picture of the video in their head so they can imagine it better. I would also make sure that the images would change when the beat changes so the video has as many cuts as possible, to keep the pace of the song.